Email Marketing Can Be Sticky

Is it me or have you also noticed Amazon has been sending out many more recommended book emails? Their last one really caught my attention.

It started... "We've noticed that customers who have expressed interest in Call to Action: Secret Formulas to Improve Online Results by Bryan Eisenberg have also ordered Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide by John Jantsch.  For this reason, you might like to know that John Jantsch's Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide is now available."

John is a great guy. I had the pleasure of spending some time with him in Kansas City during my book tour. We recorded a podcast together. I'd have to agree with Amazon, if you found Call to Action valuable you should order a copy of Duct Tape Marketing.

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eMail newsletters and communications are a key component of an effective online marketing plan. Better eMarketing offers a partner company e-mail newsletter system that allows you to easily keep in touch with your customers (top of mind), and requires no technical knowledge of HTML or customer database setup.
Email marketing

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