A Day in the Life of a Persuasion Architect: Crackvertising

« It's Amazing Even Harry Potter Sells Any Books | Main | #7 BusinessWeek Bestseller »

Crackvertising - Are You Addicted?

Crackvertising Pronounciation (krak-ver-tyzing) n.

1)The addiction to and/or business dependency on low cost traffic from Google search and other search advertising.

Signs of addiction include; needing more and more traffic to convert the same amount of sales, paying more and more for less and less traffic; and finally the advertiser's life becomes obsessed with the next 'fix' of traffic. Lack of, reduction of, or fluctuation of paid traffic results in severe withdrawal. The effect is usually a corresponding and parallel fluctuation in top line sales. The potency of the drug (traffic) declines over time, and the addict needs greater amounts to satisfy addiction.

This addiction displays all of the common trademarks associated with a dealer/addict based relationship.

1)Dealer provides low or no barrier of entry to try product. In this case Google hosts a perpetual party where Google gives out free 'traffic' in the form of organic search results referrals. Once the addict experiences free traffic the addict is offered better access to traffic(impressions) and is charged when traffic shows interest in the addict by clicking on a search advertisement.
2)Price of entry rises. At first this charge per click is minimal, but as other addicts are willing to pay more for the same click prices rise creating financial tension for the addict as the addict struggles to buy more and more traffic.
3)Dealer gets rich.
4)Addict displays common love/hate attitude towards dealer.
5)Dealer uses and develops more techniques to keep the advertiser addicted.
6)Addict attempts manipulation of the dealer to lower cost of addiction. This usually fails

The Cure - Weaning a company off this addiction is not easy, takes time and is typically very painful. To begin the road to recovery the addict must first turn their attention away from driving new traffic and towards satisfying current traffic. The first step in breaking any addiction is admitting you have a problem. If you know of anyone who may be addicted please send them this link right away.

Etymology - "Crackvertising" is word coined by Future Now, Inc.'s Bryan Eisenberg on June, 2006 Staff Training.

Like this article? Digg it?

Posted by Anthony Garcia on July 26, 2006 at 07:23 PM in Conversion Rates | Permalink

Comments

Now that's funny. It's scary how accurate that dealer/junkie analogy is.

Posted by: Mr Angry | July 26, 2006 at 10:49 PM

Except the dealer already is very, very rich ;)

Posted by: Andrew Johnson | July 27, 2006 at 03:37 AM

Posted by: Part | June 08, 2007 at 11:37 PM

Posted by: Part | June 08, 2007 at 11:37 PM

Cialis is an erectile dysfunction drug that has overcome its more famous predecessor Viagra in different parts of the world in terms of total sales. This means that Cialis is also developing its base in terms of consumer satisfaction. If we go deep into the http://www.besthealthmed.com/cialis_about.html cialis speak we will come to know that there are certain very major and influential plus points of Cialis over Viagra. Hence it is not surprising that it has been able to overcome the popularity charts of its five years older brother Viagra.

Posted by: Cialis speak | February 05, 2008 at 07:23 AM

MESSAGE

Posted by: ISHMAel back | February 09, 2008 at 05:04 PM

MESSAGE

Posted by: ISHMAel back | February 09, 2008 at 05:04 PM

http://amateurblowjob.pornlivenews.com/
amateur blowjob porn videos

Posted by: blowjob | June 19, 2008 at 05:00 AM

http://upskirtvideo.pornlivenews.com/
Panty and Pussy Upskirt Video

Posted by: MICHAEL | June 29, 2008 at 12:32 PM

Good Day. We should be eternally vigilant against attempts to check the expression of opinions that we loathe.
I am from India and also am speaking English, give please true I wrote the following sentence: "Exstrophy, clotting hollywood's latest function."

Waiting for a reply 8-), Jamal.

Posted by: Jamal | September 05, 2009 at 07:49 AM

The comments to this entry are closed.

A Day in the Life of a Persuasion Architect

Crackvertising - Are You Addicted?

Comments

About

Recent Posts

Archives

Future Now Publications

Future Now Free Resources

Our Blogging Friends

Categories