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J D Moore

Generally I agree. A usable website is a combination of a lot of things. I have sat in labs where special eye-tracking cameras are used to see what people look at on web pages. Generally people skim text. Web writers have to be aware of that. The best selling sites are excellent combinations of text, content, layout, and graphics.


We have found that people look at pictures and scan text. Pictures grab their attention and can convey a lot more information that the equivalent text.

The article points out relevant and successful ideas to grab the users attention. Ad copy is essential to closing the deal, but it hardly draws the eye.

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