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Bryan Ong

Nice posting..this is the same as what Seth Godin said: small is the new big..

I also put much of this thinking into my own personal blog too - http://marketingjournal.blogspot.com

where we as marketers need to understand it is not about the mass anymore, it is also about all the small things (the long tail)


Stephen Munday

But if you only have a limited range of products, will personalized marketing make a great difference if what the consumer can buy is not very personalized at all?

Even if Anheuser-Busch developed a personalized message for each single potential customer, wouldn't they all realize pretty quickly that the products themselves were still generic and widespread?

Personalized, targeted marketing can only work when combined with a greater range of product choice, surely?

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