"Push your agency out of the way," insisted John Nardone, chief client officer at MMA, in the day's most controversial statement. "They're your single biggest barrier to measurement."
And I thought we were harsh in our Ad:tech 1mpact presentations! Talk about impactful quotes. How about this one as well:
"I don't need to hear from you," snapped Dr. Don E. Schultz, professor emeritus-in-service of Integrated Communications at Northwestern University. Speaking in an ad-barraged consumer's voice, Dr. Schultz continued, "If I need something, I'll go get it."
"It's a radically different marketplace," Schultz continued. "The supply chain has changed to a demand chain."
It's no surprise to hear these stories coming from yesterday's Yahoo Summit- we've spent a lot of time with Yahoo over the last year, as they've been very involved in promoting Waiting For Your Cat to Bark (not to mention supplying a $50 incentive to search marketers who purchase the book). They definitely have a clearer vision of the new consumer landscape. It was perhaps a tad surprising to hear so many voices echoing the sentiments we've offered in this space, and at conferences all over the world, this past year. What can I say, it's a good time to be a Persuasion Architect.
These stories were just a few of the many though. I'd highly recommend popping over to ClickZ and letting the fabulous Rebecca Lieb tell you more about it.
Of course, it being Friday, you may want to read this while you're there too...