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Chris Spiek

I agree with your post wholeheartedly, but I think "baby steps" would be a good defense to Scott's comment.

The team at my company is made up of a lot of techie people (web designers, web developers, and usability experts), with a few marketing specialists thrown in there as well to round us out. That being said, we’re very used to the idea of learning about, and catering to a web visitor’s wants and needs (we’ve been doing it for a long time, without too much marketing experience involved).

It seems like what Scott is trying to convey is that marketers that have chosen to try to tame the web need to start thinking WAY BEYOND just “hits,” and start thinking more along the lines of the user’s needs, and how to deliver them the information that they’re looking for in a relevant fashion.

I could be wrong, but I think that trying to get people from “hits” to “Persuasion Architecture” in one giant leap might leave some marketers spinning!

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