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Paul Boomer

Thank you for sharing Anthony.

It is unbelievable how large companies forget the basics of marketing. If you can’t throw or catch a football, you’re not going to play in the Super Bowl… or on a team for that matter. If you can’t match your marketing efforts, you’re not going to play with the bigger toys the money you made back from the ads could have paid for.

I didn’t catch all of the ads but one website that caught my mind was www.brownandbubbly.com (Diet Pepsi). It triggered the “eeeww” reaction because of the domain name. It just sounds – um – odd?! However, their Flash heavy site does continue the forward momentum in conjunction with the TV spot… it just does not explain where I can buy a Diet Pepsi or have any other offers. Decent branding site but no immediate sales.

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