Most ads are a result of Marketers giving their best creative effort and throwing them out to an unsuspecting world to see if it sticks. The mother of all advertising Hail Marys is the Superbowl ad. Most of this years superbowls ads were entertaining, funny, and compelling. But did they get the job done? Will they return the advertisers gargantuan investment. Will their websites give us any indication of the campaign(not JUST the ad's) success?
So today I took some time today to give the official Future Now slant on how well companies are using their Superbowl Ad exposure to convert prospects.
Whether they are planned or not, when a company advertises they create a scenario that potential customers must traverse to reach a conversion. Some persuasive scenarios are planned and help customers convert, others not so much
Our first analysis is of the GoDaddy.com campaign.
Watch the analysis (8mb Shockwave Flash video 8:00 minutes)
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