Most ads are a result of Marketers giving their best creative effort and throwing them out to an unsuspecting world to see if it sticks. The mother of all advertising Hail Marys is the Superbowl ad. Most of this years superbowls ads were entertaining, funny, and compelling. But did they get the job done? Will they return the advertisers gargantuan investment. Will their websites give us any indication of the campaign(not JUST the ad's) success?
So today I took some time today to give the official Future Now slant on how well companies are using their Superbowl Ad exposure to convert prospects.
Whether they are planned or not, when a company advertises they create a scenario that potential customers must traverse to reach a conversion. Some persuasive scenarios are planned and help customers convert, others not so much
Our first analysis is of the GoDaddy.com campaign.
Watch the analysis (8mb Shockwave Flash video 8:00 minutes)
Note -This is not a streaming video and may take a few moments to download and play in your browser
Thank you for sharing Anthony.
It is unbelievable how large companies forget the basics of marketing. If you can’t throw or catch a football, you’re not going to play in the Super Bowl… or on a team for that matter. If you can’t match your marketing efforts, you’re not going to play with the bigger toys the money you made back from the ads could have paid for.
I didn’t catch all of the ads but one website that caught my mind was www.brownandbubbly.com (Diet Pepsi). It triggered the “eeeww” reaction because of the domain name. It just sounds – um – odd?! However, their Flash heavy site does continue the forward momentum in conjunction with the TV spot… it just does not explain where I can buy a Diet Pepsi or have any other offers. Decent branding site but no immediate sales.
Posted by: Paul Boomer | February 10, 2006 at 10:03 AM