Bryan and I asked each other that question when we first met Betsy Weber. We thought it might be a "cute" title then; now we know better. Betsy is a relentless evangelist for TechSmith; a software company that publishes three programs we find invaluable in our work 1) SnagIt 2) Camtasia 3) Morae; she never misses an opportunity to make them look good. Betsy is always spreading the word. I don't know what they pay her or how they measure success but in this humble blogger's opinion it's not enough.
When she emailed this morning her signature line indicated that TechSmith had started a blog. I have really high hopes for it.