The certain sign of a potential client's failure is when they can't define their objectives clearly; turn their business away or live to regret it. Those owner/ managers won't stick to a strategy because are incapable of buying in. The Cheshire Cat explained their condition: "when you don't know where you are headed any road will do".
Tim Miles, our friend and Wizard of Ads Partner, has a wonderful post in his blog: What Will Your Mom Say?. I recommend you read it.
If you like what Tim Miles has to say why don't you come meet him and Bryan and me at our Call To Action Workshop in Austin, TX September 8-9.