When the crew at Future Now isn't researching and developing new foreward thinking tools and methods to increase our client's conversion rates each of us willingly donate a little free time to help the wardrobe-challenged Bryan Eisenberg find just the right clothes to wear to whatever speaking appearance is next on his calender.
Today it was my turn, and after a couple google searches I believed I hit paydirt. The How-To article on the site indicated to me that the clothes I would find here would definately fit Bryan's 'vibe'.
But something was missing in the article. There were no links to appropriate products for sale anywhere in the article. Come on guys, we know linkin' ain't easy either, but this is Internet Persuasion 101. We have been jumpin' up and down screamin about adding product links on articles, well since Future Now day one.
And as synchronicity would have it, on the same day I hear usability dude Jakob Neilson now thinks it's a good idea too. See his most current article for a nice little basic refresher course.
I did manage to discover a nice outfit for him, it was only after a few frustrating clicks around the site. Another gripe I have about this site: why no wishlist? Bummer! But just in case you are wondering Bryan would really like to have a pair of these.
Oh, and btw..is it just me or is the Jakob/Homer resemblence a wee bit uncanny?
Seriously...are you including links to products and services on your site in your site content and articles? If not you're missing opportunities to convert.