Biography

Ever wondered what big picture thinking Persuasion Architects are paid to ponder?

Wonder no more... here's a collection of latest thoughts from those select few Persuasion Architects out there in the customer-centric, visitor-as-volunteer, personal experience, non-barking cat world in which we currently live!

Anthony Garcia is Future Now’s Senior Persuasion Architect. With 21 years of management and marketing experience, Anthony brings with him an extensive background in the world of radio, where he designed and wrote marketing campaigns and prepared copy for multiple audiences. He was also responsible for operational and budgetary management, and even spent time on-air! The breadth of his diverse background led to employment with Roy H. Williams Marketing as a client consultant. Under the tutelage of “The Wizard of Ads,” he was responsible for writing and implementing branding campaigns, strategic thinking, research analysis, creative problem-solving, ad budget management and allocation, and media buying techniques.

Anthony is a graduate of The Wizard Academy – Wizards of Web, Magical Worlds, Cult Branding, WonderBranding and Advanced Wordsmithing.




Howard Kaplan currently serves in dual capacities at Future Now. If you’re looking to engage consulting services, propose partnership opportunities, or to license Future Now developed software tools, you’ll likely be pitching Howard on all your reasons why.

When meeting with clients, he represents Future Now as the Lead Conversion Analyst. This daily task list includes helping companies remove speed bumps on their conversion paths, providing thought leadership in the space through writing, speaking, and blogging, and expanding the Future Now Conversion Marketing & Technology Practice.

Since 1995, Howard’s been there and done that on the web. He was designing Search Engines and coding Content Management Systems for PriceWaterhouseCoopers’ Global Web Team before they were industry buzzwords, and has first hand knowledge of why b2b exchanges never survived the fall of the Nasdaq- the visitors’ needs were never met.

Howard is a member of the Association for Computing Machinery, a graduate of the Georgia Institute of Technology, and the holder of three Vince Lombardi Trophies. Howard is a contributor to the A Day in The Life of a Persuasion Architect blog.



Jim Novo is an independent consultant and works with Future Now as a strategic partner offering Data-Driven Marketing advice to our clients. Jim was VP of Marketing and Programming at Home Shopping Network before starting his own consultancy in 1997. Jim has shared his expertise on interactive consumer behavior with such companies as Cellular One, MBNA, SteelTorch Software, Retek Direct, CBS Sportsline, Kobie Marketing, Aerial, Tupperware, Barnes & Noble, and Comcast Corporation.


The average ROI of customer marketing programs Jim has designed for clients now stands at just over 70%. Several clients have consistently achieved ROI of over 400% on the initiatives he developed for them. The information on his web site about customer behavior modeling and designing High ROI Marketing campaigns is required reading for several collegiate e-commerce courses. Jim is an MBA graduate of Babson College and majored in Economics and Psychology at Darmouth College.


Jim is the author of the book: “Drilling Down: Turning Customer Data into Profits with a Spreadsheet” and coauthor of "The Marketer's Common Sense Guide to E-Metrics". You can visit Jim's site at JimNovo.com.



David Young is a seasoned Persuasion Architect working both with Future Now Inc. and his own clients. He has worked on PA projects in the United States, Canada and Australia and also consults for his own advertising and marketing clients as a Wizard of Ads® Partner. He enjoys teaching and is available for seminars and workshops.


An adjunct instructor at Wizard Academy, Dave is also a graduate of Magical Worlds, Wizards of Web, Secret Formulas, Cult Branding, New School Selling, WonderBranding, Advanced Wordsmithing, and Systematic Idea Generation. He has a Broadcast and Documentary Film degree from Colorado State University and you’ll sometimes find him lingering in grad classes if the subject matter is interesting, new or weird.


Dave is the author of Why We Blog, and he blogs at his own site, BrandingBlog as well as at the Day in the Life of a Persuasion Architect blog.


Exactly 167 miles west of the line where The East finally peters out, is where Dave studies the world and does his work from a tiny concrete bunker of an office beneath his front porch. Dave knows how to find an airport and enjoys traveling anywhere on the planet to work with interesting people.